DKNY was created and launched by Donna Karan in 1989. It was in 2004 that DKNY Be Delicious launches, it was the first to extract an apple's juice for it's scent alone, it created this magical and gorgeous perfume. In January 2013 DKNY Be Delicious obtained more than 1,000,000 fans on Facebook and is now one of the largest fragrance communities in the world.
But it is February 1st 2014 that I will be focusing on and the launch of their new the limited edition scents 'City Blossom.' I was actually very lucky as I managed to get my hands on a 50ml bottle just before the launch, but have not been able to blog about it till now as I have been putting it through it's paces.
There are three new scents in this limited edition range; Rooftop Peony, Urban Violet and Empire Apple. The range is inspired by the growing popularity of rooftop gardens. For me as a New York lover I was instantly excited, there is noting more than I want to hang out and chill on a rooftop garden in New York and see those big towering skyscrapers surrounding me. So to find a perfume that captures the smell and essence of that experience is magical and a very unique concept.
The Fragrance I will be focusing on is Urban Violet. It comes in the classic round apple bottle, which feels so nice to clasp in the hand. The perfume is a rich but light purple liquid which is definitely pleasing to the eye.
Urban Violet has top notes of Mandarin, Blackberry, Raspberry and Red Delicious Apple Blossom. Accents of Rose, Freesia and Violet and finally base notes of Sandalwood, Orris and Musk.
I love how the fruity and floral tones put together create this light, sophisticated fragrance.
I have been wearing this fragrance since the day I received it. I love the Violet smell to it is subtle not too overpowering at all, it mixes beautifully with the DKNY apple scent that is also in it. I was really impressed with it, I often find that some violet smelling perfumes can be overpowering or worse smell like an old lady! It's safe to say this definitely does not smell like an old lady! Quite the opposite, the smell is fresh and trendy, it's girly and sweet but at the same time sophisticated and professional, it's one of those fragrances that you can wear to any occasion, and just smell fabulous!
A 50ml bottle of the City Blossom EDT can be purchased for £37 which I think is an amazing price for such a versatile fragrance and in such a good sized bottle too! The perfume is out now, but remember it's limited edition, so make sure you can get your hands on it while it's stile available!
*This was a PR Sample-But ALL views are my own*